Since joining The
Second Shift, I’ve scored marketing projects that have challenged and inspired
me. Check out my tips for winning the business and start pitching today!
When I see a, “New
Project for You!” email arrive, I read the assignment’s requirements three
times and run through this checklist to help craft my pitch.
- Act
immediately and dedicate the time to work on your pitch. I have spent up to two
hours writing and editing and I’ve won the business as a result. - Research
the company and demonstrate how you understand their opportunities and
challenges. While researching, ask yourself, “How can the information I provide
help the client solve a problem?” - Include
recent news or market intelligence that will teach the client something new
about her or his business, industry, or a new trend. It will prove you’re
relevant and up-to-date on what’s new and next. - Show,
don’t tell. Reference specific
examples of your work–they’ll add color and spark interest. Aligning projects
with the client’s objectives will underscore why you deserve to win–your
experience, point-of-view, and success. - Omit
generic information (e.g. I’m 39, went to college, and live in New York City).
Your personal stats are great, but they don’t grab attention or add value to
what the client is requesting. - Personally
passionate about the company, its mission, or products? Say so and explain why.
It’ll set you apart as a professional who understands the business from a
consumer perspective and will go the extra mile to deliver stellar work. - Back
up claims about yourself with testimonials from others. I direct potential
clients to my website. Once there, they can access case studies, testimonials,
and my bio. If you do not have a website, include project examples,
testimonials, and any other relevant information with your pitch. - Be
bold and ask for a meeting; provide available dates and times. Getting face
time with a potential client is key to driving home how you’re different. Plus,
you’ll make a valuable professional connection. - Check
your spelling and grammar. Read forward for content twice and backwards to
catch typos once. When in doubt, ask someone to proof the copy for you (my
husband is my go-to resource). - Every lead leads somewhere. Like many of you, I left my corporate job to gain flexibility
while raising my daughter. The Second Shift has given me the gift of
flexibility, staying relevant in my field, and fulfillment, because I love what
I do. Even when I don’t win a pitch, I look at the opportunity as a priceless
connection and learning opportunity. What if this person has a project in the
future that’s a better match? Perhaps they’ll recommend me to a friend or
colleague? How can I improve next time I apply? Believe in yourself and keep
pitching!