Sallie Krawcheck busting myths about women and money in an article on the ways women are spoken down to when it comes to money and equity. Her message– buy the latte! Don’t let society tell you to save the latte cash and you will be rich or you have to choose if you are a Carrie (buys shoes) or a Miranda (saves money). This is a distraction from focusing on the systemic issues that keep women from gender equity.
“….as infuriating as it is to be patronized, that’s not the biggest issue. All this nonsense about lattes and shoes is shifting the attention–and thus the blame–for the underlying systemic money challenges women face, to the women themselves. The pink tax, the wage gap, the debt gap, the funding gap, the domestic work (and emotional labor) gap, and–my personal crusade–the investing gap.”
Sallie and her company Ellevest are taking power back into the hands of women with skills building, investment advice and financial tools to level the playing field. Because, she says, “As Gloria Steinem has said,– We will not solve the feminization of power until we solve the masculinity of wealth. So, ladies, buy the f***ing latte, because I’m going to need you caffeinated when we do this thing.”